Copywriting Resources

Background

You’ll be amazed at how the copy on your website affects how visitors respond. Any Do-It-Yourself type with an online business should work to improve their copywriting skills for their site’s content as well as for their advertising. There’s a lot to learn about grabbing your audience, speaking to the emotions and clearly communicating your ideas. The resources below are a good place to start.

Copywriting Resources

Copyblogger
Copyblogger has lots of tips and resources for writing copy for online success. There are great articles on headlines, writing for your landing page, writing for marketing, and much much more.

Copywriting.com
As you might expect, Copywriting.com has everything copywriting. You’ll find both free resources, tools, a blog and a forum and a training course that comes with a fee.

The Copywriting Board
An active forum for discussing copywriting issues. There’s even a section for Rookie Questions. Find your answers here.

The Copywriter’s Roundtable
John Forde’s Copywriting Roundtable is a well-known and respected source of guidance for people who want to learn copywriting the right way. You can also sign up for his free e-newsletter.

Poke The Beehive
This communications blog has helpful articles about copywriting as well as communication in general.

Scientific Advertising
Here is free access to the book written by one of the greatest copywriters of all time, Claude Hopkins. He is an esteemed copywriter who invented sampling, risk-free trials, money-back guarantees, market testing and other breakthrough advertising techniques. His book, written in 1923, is still as relevant today as it ever was.

SEO Copywriting
Heather Lloyd-Martin, a pioneer of copywriting for search engine optimization, writes a regular blog with lots of good advice and tips. She covers copywriting as it relates to increasing traffic and conversions for company websites.

The Total Package
Poke around on this site a bit and you’ll find interviews with copywriting masters as well as training products to improve your copywriting.