Marketing Resources
How is Internet marketing different than other marketing?
If you’re making money from an online business then Internet marketing should be a natural extension of your strategy. Marketing on the Internet has benefits that make it ideal for a small business or someone who is earning money from home.
First, online advertising can be less expensive than many other forms of advertising, particularly if you take the time to do keyword research in your pay per click campaigns. Pay per click can also provide you with an extremely targeted audience.
One of the best things about Internet marketing is how you can get quick feedback on your marketing campaigns through your website analytics.
Using the Internet for marketing lets you take advantage of the interactive nature of the medium. You can learn a lot about your audience and what they are seeking through surveys, polls and emails. A low-cost or free approach to Internet marketing involves the intelligent use of social media. This must be used with caution, however, as it can backfire if you come on strong to your potential audience.
Internet Marketing Resources
10 Golden Rules Internet Marketing Blog and Podcast
This Internet marketing company provides lots of free advice on how to increase traffic and conversions on your business site. Check out their free and informative podcasts and their book, 10 Golden Rules of Internet Marketing Book ($19.99 or download a free excerpt).
Damn! I wish I’d Thought of That!
Get lots of marketing ideas to get people talking about you or your business from the “Word of Mouth” marketing guru, Andy Sernowitz. His blog provides one or more daily marketing ideas, approach or musing to get you thinking.
eMarketer
This site provides insightful emarketing articles, reports and trends. You may want to sign up for their free eMarketer Daily Newsletter.
Guerrilla Marketing
If you’re interested in intensive marketing techniques, you can register at this site and take advantage of Jay Levinson’s free articles and podcasts.
Internet Marketing: Insider Tips and Advice for Online Marketing
This is an intelligent monthly podcast from a group of Internet marketers in the UK. You can download their podcasts from the link above or from iTunes.
Market Motive
This training company has a faculty of Internet Marketing experts teaching online courses, calls and workshops and Question & Answer sessions. It was started by Google’s web analytics expert Avanish Koushik. There are various pricing options, including a monthly subscription.
Marketing Sherpa
True to the membership site model, Marketing Sherpa gives away lots of free marketing information and case studies you can take advantage of even if you don’t join.
Self-Starters Weekly Tips
This site has a good FREE forum for people who have questions and want to discuss Internet Marketing. There is also a blog. You can upgrade to the Elite Membership forum when it is open to new members (this varies).
Seth Godin’s Blog
One of the most well-known experts in the world of Internet marketing, Seth writes clever posts and best-selling books about marketing.
Selfpromotion.com
This service is almost too good to be true. Robert Woodhead submits your site to the main search engines, provides up-to-date Search Engine optimization content and all he asks for is a donation. Pleae make sure to donate if you use this great service. (Also listed under SEO Resources.)
Six Pixels of Separation
Blog and podcasts about digital marketing.
The System Seminar
Training for Internet Entrepreneurs and other resources at Ken McCarthy’s site.
Yanik Silver
Underground online seminar, resources for creating information products, copywriting, etc.
