Keyword Resources

Background

Keyword research is a way to discover the search phrases people enter into a search engine when they perform a search. Keywords provide a glimpse into the way users think about a topic. This information can then be used to better understand your audience so as to optimize your web site to meet their needs. Keyword research also help you gear your pay per click ads to the correct audience. There are specific tools for doing keyword research, both free and paid. These and other resources are listed below.

Keyword Resources

7 Free Videos on SEO and Keyword Research
Useful videos on many aspects of keyword strategies, though some of it is Wordtracker oriented.

Keyword Discovery
Provides keyword stats from multiple search engines.

Keyword Elite
A keyword research tool that has a good reputation for helping website owners find large lists of targeted keywords for their niche. The keyword list can be uploaded to AdWords campaigns.

Google Keyword Tools
If you sign up for a Google AdWords account, you will have access to Google’s free keyword research tool even without starting an AdWords campaign.

Long Tail Search
The long-tail keywords are the search phrases that focus on a narrow topic that are not as competetive as the top ranking and broader keywords. When a large number of long-tail keywords are used in combination on a pay per click campaign, they can equal the number of searches of one broad keyword.

NicheBot
This is a keyword analysis tool that provides an array of information. When you enter a search phrase, the application returns keyword listings based on the word and the number of searches from several other keyword tools, synonyms, associated terms, the top 15 sites that use the term and much more. NicheBot is a monthly subscription service.

NicheWatch
This online tool allows you to type a keyword or phrase and get a keyword analysis of the top 20 competitor pages in your niche market. They also provide information on how to get backlinks.

Search Based Keyword Tool (SbKT)
How to use it and the special features of Google’s Search Based Keyword Tool.

SEO Digger
A more advanced analytics tool for analyzing competitor sites, finding long tail keywords, finding potential traffic sellers, etc.

Wordtracker
Tools for doing keyword research. Data can be limited to just the US or the UK.